SMART TRUST by Stephen M.R. Covey and Greg Link

SMART TRUST by Stephen M.R. Covey and Greg Link is a must read and I highly recommend this book.

The paradox of trust is that we don't give it until we receive it, but we cannot receive if we do not give. Stephen and Greg do an outstanding job at describing how to create a trusting environment and the five actions of SMART TRUST:

Action 1: Choose to Believe in Trust
Action 2: Start with Self
Action 3: Declare Your Intent
Action 4: Do What You Say
Action 5: Lead Out in Extending Trust to Others
 
What I love most are the compelling stories that touch my heart. I also enjoy the matrix that compares the levels of trust, for example blind trust and smart trust, and helps us understand how to use judgement and analysis to make smart trust work.

You can buy this book by clicking on this link to Amazon.com.

Praise for SMART TRUST

“...today’s volatile environment requires all companies—big and small—to think again about what we do to build and rebuild trust, and to think again about how to create, give, and add value. And most of all, it requires all companies to ensure that we embrace not just the commercial idea of value, but the ethical ideal of values too. Again, in a word, trust. These are our new realities. Stephen M. R. Covey and Greg Link have written a wonderful book, Smart Trust, that confronts these new realities head on—with practical solutions—and they do so in a way that is timely, relevant, and actionable.” (from the Foreward)
—Indra Nooyi, Chairman & CEO, PepsiCo

About Stephen

Stephen M. R. Covey is a cofounder of CoveyLink and the FranklinCovey Global Speed of Trust Practice. A sought-after and compelling keynote speaker and adviser on trust, leadership, ethics, sales, and high performance, he speaks to audiences around the world. He is the New York Times and number one Wall Street Journal best-selling author of The Speed of Trust, a groundbreaking, paradigm-shifting book that challenges our age-old assumption that trust is merely a soft, social virtue and instead demonstrates that it is a hard-edged economic driver—a learnable, measurable skill that makes organizations more profitable, people more promotable, and relationships more energizing. He advocates that nothing is as fast as the speed of trust and that the ability to establish, grow, extend, and restore trust with all stakeholders is the critical leadership competency of the new global economy. Covey passionately delivers that message and is skilled in enabling leaders and organizations to experience the dividends of high trust. Audiences and organizations alike resonate with his insightful, relevant approach to real-time issues that affect their immediate and long-term performance.

About Greg

Greg Link is a cofounder of the former Covey Leadership Center, CoveyLink, and the FranklinCovey Global Speed of Trust Practice, a fast-growing global consultancy committed to influencing influencers to grow their careers and their organizations at the Speed of Trust. A recognized authority on leadership, trust, sales, marketing, and high performance, Link is a sought-after adviser and speaker. His authentic, engaging style endears him to audiences at all levels, from senior executives to the front lines. He is a “business expert who speaks,” not a “speaker who theorizes.”

To learn more about CoveyLink visit their website at www.coveylink.com.