Doing Business Globally - Understanding Language and Culture

If you’re thinking of selling your products or services around the world, you need to have an understanding of how the local mind works and what better place to start than understanding their language. Language is the means by which we communicate thoughts and feelings through a system of voice, gestures and idioms. Every language, even those that are based on the same language, English for example, have different sayings, phrases and expressions with far different meanings.

Joining JD in this 50 min show is his special guest, Elizabeth Elting the President and CEO of TransPerfect. Widely recognized as an industry leader, Elting has been cited in The Wall Street Journal, The New York Times, and Crain's New York Business as a pioneer in addressing the growing demand for high quality translations, staffing, and document services.